Improve your online visibility and reach new audiences by optimising your website performance through organic and paid search. Fresh Air Digital will take you through a clear process, assessing your needs to create a strategy that delivers results.
We live and Breathe Optimisation.
We will help to debunk the mystery of SEO, translating and educating as we go. Whether it is organic or paid, we work backwards from your objectives to devise a strategy that helps you to achieve your goals. We will produce clear reporting to ensure that you can see the results of your investment.
"Search engine optimization is critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there."
Before we begin our work with you, we will carry out a thorough audit of your existing website, paid search campaign or analytics, to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement and determine where you want your optimisation efforts to take you.
We will work backwards from your overall business objectives to ensure that your website optimisation or paid search, facilitates these goals and have focus and direction.
Once we have established what your vision is for your organic or paid optimisation, we can begin to establish measurable objectives to work towards achieving this.
Once we have determined your goals and set objectives, we begin to determine an appropriate strategy for your circumstances - how we are going to achieve your goals and what we are actually going to do to get there.
We will evaluate a range of current and ethical SEO and Paid Search tactics that are suited to your project and create a tailored strategy for you.
We will monitor the performance of your SEO and paid search campaign and measure the results against a predetermined set of KPI’s (Key Performance Indicators). We will report to you at a frequency that suits your business and in a manner that is clear, transparent and actionable.
We use the latest analytics tools and software to ensure that we provide accurate and detailed data, clearly illustrating how your optimisation investment is performing.