- Determine the Best Social Media Channels for your Brand
- Develop Social Media Strategy
- Create Engaging Campaigns
- Create Content worth sharing
- Content Curation
Social media management can be time consuming but consistency is key. You can demonstrate your brand personality and interact with your followers, creating brand ambassadors and influencers. With social media, you can reach new audiences, increasing the awareness and appeal of your brand. Here at Fresh Air Digital we remember life without social media, so we understand how it might be difficult at times, to see the value of it in business terms. We can talk you through the process from scratch to help you make it work for your business.
“Create something people want to share”
Before we begin our work with you, we will carry out a thorough audit of your existing social media efforts to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement and determine the next steps for your social media strategy.
We will work backwards from your overall business objectives to ensure that your social media facilitates these goals and has focus and direction.
We will take time to get to know who your customers are, and begin to consider which platforms are most suited to your audience.
Once we have determined your goals and set objectives, we begin to determine an appropriate strategy for your business - How we are going to achieve your goals and what we are actually going to do to get there.
We will generate creative ideas and campaigns with the aim of dazzling your audience. We will evaluate a range of social media channels and create a tailored strategy for you.
We will monitor the performance of your social media campaigns and measure the results against a predetermined set of KPI’s (Key Performance Indicators). We will report to you at a frequency that suits your business and in a manner that is clear, transparent and actionable.
We use the latest tools and software to ensure that we provide accurate and detailed data, clearly illustrating how your social media investment is performing.