- Google AdWords
- Social Media Advertising
- Set up New & Audit Existing Campaigns
- Improve Targeting
- Keyword & Negative Keyword Review and Recommendation
- Location Targeting
If you are already running paid search campaigns, we will begin our work with a PPC audit to examine what work has been done so far, and make recommendations to optimise your advertising performance. We will monitor the progress of your campaigns and produce detailed reports, measuring key advertising metrics such as Click Through Rate and Conversions Rate, ensuring that you get the most out of your Paid Search advertising.
“The beauty of paid search is that marketers can tailor ads for specific products, to a specific audience”
Before we begin our work with you, we will carry out a thorough paid search audit of your existing advertising campaigns if any, to form an audit of your existing website, to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement and determine where you want your Paid Search efforts to take you.
We will work backwards from your overall business objectives to ensure that your paid search facilitates these goals and has focus and direction.
Once we have established what your vision is forour paid search campaigns, we can begin to establish measurable objectives to work towards achieving this.
Once we have determined your goals and set objectives, we begin to determine an appropriate strategy for your circumstances and budget - How we are going to achieve your goals and what we are actually going to do to get there.
We will evaluate a range of ethical and current SEO tactics that are suited to your project and create a tailored strategy for you.
We will monitor the performance of your PPC campaign and measure the results against a predetermined set of KPI’s (Key Performance Indicators). We will report to you at a frequency that suits your business and in a manner that is clear, transparent and actionable.
We use the latest analytics tools and software to ensure that we provide accurate and detailed data, clearly illustrating how your optimisation investment is performing.