- Content Marketing Strategy
- Content Planning
- Creative Content and Design
- Content Publication and Promotion
- Digital PR
- Optimised Copywriting
- Email Marketing
Content that is developed without consideration for the audience is a missed opportunity to draw targeted traffic to your site, improving your online visibility and ultimately conversion opportunities. By getting to know your business and who your clients are, we can highlight what differentiates you through your content and help you to find your brand voice. We will develop innovative content ideas based on what is going on in your industry, the activities of your competitors and your business goals.
“Content Marketing is like a long term relationship, it is not a one night stand"
Before we begin our work with you, we will carry out a thorough audit of your existing content and requirements for content development. This will form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement and brainstorm ideas for your new content strategy.
Incorporating your overall business objectives we will ensure that your content facilitates these goals by taking time to get to know who your customers are.
Following this we will devise a strategy for creating content that engages and appeals to your audience.
Once we have established who your customers are we can make a strategic plan for developing creative on and off page content - on your website and in the form of blogs and articles.
All content will be optimised to drive traffic to your site and increase engagement with your brand, whilst at the same time, delighting your audience.
Creating unique that reflects your brand values and engages your customers is the first step. How and where you publish and promote it is vital for getting the most out of content marketing. We will devise a strategy for distributing your content and optimising your digital PR and online presence.
We will monitor the performance of your content and measure the results against a range of metrics such as reach and engagement, reporting the results to you.