- Brand positioning - Set the direction for your brand.
- Brand Identity - We will help to establish and communicate your intent to connect with your people.
- Brand Architecture - Making sure everything fits together seamlessly.
- Brand Experience - Express your brand through key experiences.
- Tone of Voice - Find your brand voice and communicate it.
To be truly competitive, you have to be clear about what your business offers and whom you are targeting.
A brand that is correctly positioned and has a defined target can clearly demonstrate what differentiates it from the competition.
Give customers a reason to pick you by communicating exactly who you are. Find your place in the crowded online space and own it.
“Brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product of service over another…”
Before we begin our work with you, we will carry out a thorough audit of your existing brand or requirements for your brand development, to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement or generate ideas for your new project to set the direction for your brand. We will help you find your place within your industry and own it.
Incorporating your overall business objectives we will ensure that your brand identity facilitates these goals by establishing clear positioning.
Once we have established the vision for your brand, we will devise a strategy for communicating with intent, to establish an emotional connection with your people.
Once we have determined your vision, we begin to work on the details and create an appropriate strategy to bring it to life.
We will look at your Brand Architecture, making sure everything fits together seamlessly to create a system that organises your brands, products and services helping your audience access and relate to your brand.
We will design the Brand Experience enabling your business to express the brand through key experiences. We will determine points along the customer journey where you can really connect with your audience and deliver the experiences that will drive a deeper connection.
We will help you to find your brand voice and communicate it consistently and effectively across all communication points. We will devise guidelines and/or produce content that speaks from the heart of your brand.