Before we begin our work with you, we will carry out a thorough audit of your existing brand or requirements for your brand development, to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement or generate ideas for your new project to set the direction for your brand. We will help you find your place within your industry and own it.
Incorporating your overall business objectives we will ensure that your brand identity facilitates these goals by establishing clear positioning.
Once we have established the vision for your brand, we will devise a strategy for communicating with intent, to establish an emotional connection with your people.
Once we have determined your vision, we begin to work on the details and create an appropriate strategy to bring it to life.
We will look at your Brand Architecture, making sure everything fits together seamlessly to create a system that organises your brands, products and services helping your audience access and relate to your brand.
We will design the Brand Experience enabling your business to express the brand through key experiences. We will determine points along the customer journey where you can really connect with your audience and deliver the experiences that will drive a deeper connection.
We will help you to find your brand voice and communicate it consistently and effectively across all communication points. We will devise guidelines and/or produce content that speaks from the heart of your brand.