- Monitor Traffic
- Track Goals & Conversions
- Analyse Referring Sources
- Identify Top Performing Keywords
- Identify Site Issues
- Attribution Modelling
We will translate the data, providing you with insights into your performance and present clear actions. This will enable you to clearly see the value of your digital marketing and allow you to make informed decisions.
“The goal is to turn data into information, and information into insight...”
Before we begin our work with you, we will carry out a thorough SEO audit of your existing website, to form a starting point for our recommendations.
We will evaluate your current position to identify areas for improvement and determine where you want your optimisation efforts to take you.
We will work backwards from your overall business objectives to ensure that your website optimisation or paid search, facilitates these goals and have focus and direction.
Once we have established what your vision is for your organic or paid optimisation, we can begin to establish measurable objectives to work towards achieving this.
Once we have determined your goals and set objectives, we begin to determine an appropriate strategy for your circumstances. This is how we are going to achieve your goals and what we are actually going to do to get there.
We will evaluate a range of ethical and current SEO tactics that are suited to your project and create a tailored strategy for you.
We will monitor the performance of your SEO campaign and measure the results against a predetermined set of KPI’s (Key Performance Indicators).
We will report to you at a frequency that suits your business and in a manner that is clear, transparent and actionable. We use the latest analytics tools and software to ensure that we provide accurate and detailed data, clearly illustrating how your optimisation investment is performing.